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What’s In a Picture?

In my dictionary the word “logo” has this definition: “a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.” Symbols perform the useful function of telling a story when words are unavailable, or, perhaps, we should say they tell a story in a different way than words do. They create impressions without speaking directly to our cognition, and so, if you are offering a symbol that represents you this way, you want it to be right.

The logo, or brand mark, if you prefer the newer way to describe these symbols in advertising circles, at the top of the page above represents many months of work by experts in creating this sort of thing and discussions by our staff and others concerning who we are and how we at the Consortium want ourselves to be understood. Some elements of our new logo are fairly simple to understand: the columns are representative of the fact that we serve universities and colleges, and that we have an appreciation for the stability and history so important to the view of reality we represent in the Christian faith. The light rising on the face of the columns is equally plain in its representation of the hope and desire we have as Christians to see the light of the knowledge of the glory of God found in the face of Christ (2 Cor 4:6) triumph over the darkness of despair that grips so much of our world. We believe that hope is grounded in the three-ness of the columns and its primary reference.

That primary reference is to the God we worship and trust, one God in three persons, Father, Son and Holy Spirit. Both Bible and nature tell us that everywhere God, the Three in One, is at work in the great story of our creation, fall, redemption and restoration. We believe, too, that He has revealed Himself in three so-called “transcendentals” so common to classical philosophers and early church fathers: beauty, goodness and truth. Modern Christians like C.S. Lewis and G.K. Chesterton have made a good case for these three representing the highest aspirations of humankind, as well as one of the most profound descriptions of the way God meets those desires in His own person. A third three embedded in our logo comes from the variety of ways the human being attains knowledge. Simply (and alliteratively!) put, we must look for God in the thoughts of our heads, the affections of our hearts and the actions of our hands. He reveals Himself to us through all three, and so the programming and work of all kinds, which our member Study Centers adopt, generally reflect all three.

We hope each time you look at our logo, you will think of God in all the richness He is and pray for us as we labor in His name.

Drew Trotter

October 14, 2015

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